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Audi Sells Cars By Appealing to Our Empathy with Robots (video)
Emotions help set humans apart from robots, but they also make us easy targets. Audi is advertising their new A4 TDIe automobile with a great commercial featuring a lonely tin robot that aspires to greater things. The antiquated bot shown is a real bot custom made for the ad, while the advanced looking android he envies is a pretty cool piece of CGI. Check out the full commercial in the video below. Judging by the ad’s slogan, “we all look up to someone”, it seems like we’re supposed to empathize with the robot’s aspirations while equating the new Audi A4 to the pinnacle of modern automotive tech. Using the hopes of one machine to convince us to buy another machine – I have to hand it to the advertising company, that’s pretty incredible on all kinds of levels.
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audi a4 wallpapers
audi a4 photos
audi a4
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